Sac State’s Marketing Club

I designed the visual identity for the Hornet Marketing Club, creating a logo and foundational brand elements that represent collaboration, energy, and professional growth. The club needed a visual identity that felt modern, professional, and representative of its mission to support marketing students. The design direction balanced boldness and clarity to reflect ambition and leadership. Typography and color choices were selected to align with both school spirit and professionalism. The final identity provided the club with a cohesive and recognizable visual presence, strengthening its branding across campus platforms.

Designed primary logo

Established color palette

Selected supporting typography

Created marketing materials

Insta: @hornetmarketingclub