All Star Marketing Agency a student led project to help improve marketing efforts for Krescendo K Pop Club. Our team focused on Sacramento State’s K-pop dance group, a student organization that creates dance cover videos, performs at showcases, and films performance content for social media and campus events. While the group has a strong creative presence and talented performers, we identified several challenges affecting its outreach and audience growth, including a limited social media presence, inconsistent posting on Instagram, and low engagement rates across platforms. To address these issues, we developed a strategic marketing approach centered on improving brand visibility and audience interaction. Our proposed solutions included creating a consistent content calendar, designing engaging social media posts, reels, and stories, organizing events and workshops to increase community involvement, and conducting surveys and data collection to better understand audience interests and improve future content strategies.
Increase social media presence and engagement.
Designed Instagram creatives, including post and reel concepts
Developed surveys to collect audience feedback and engagement data
Planned fundraiser and event ideas to strengthen community involvement
Insta: @krescendo.official
Survey Conducted
All Star Marketing Agency conducted a survey for the client Kresendo K-pop dance group at Sac State. To better understand the kpop presence within Sac State students, current knowledge of the group, how to get people interested, thoughts and better improve there presence on campus.
After conducting the survey, we were able to get a better understanding of Kresendo’s presence on campus. Understanding their digital presence and events members and newcomers are looking for and type of social media content interested in
Creative Strategy
We want to help Krescendo grow its social media presence by creating a campaign that follows the team’s growth as a college dance club. We wanted to create eye catching flyers and posters to promote memorable and fun events that would help bring in new club members and also help them with their online presence.
Krescendo RPD event poster
Kpop Dance event to encourage new members to hang out, get to know each other and dance to their favorite Kpop song.
TXT cupsleeve event
Krescendo club collaborated with Taichi Bubble Tea a boba shop to host a Kpop related event to celebrate TXT new album release
Krescendo Fundraising Event
Fundraiser event where kersendo members and general public could join for a Kpop event with dances, caud trading, preforamces and vendors
Follower Increase
February 2026
May 2026
Promotion Video
Summary and Work Value
We worked with Krescendo, to improve digital presence, including inconsistent Instagram posting, low engagement, and limited overall visibility. Our scope of work focused on creating Instagram posts, reels, and stories, and planning promotional campaigns to improve audience engagement and brand awareness. We also supported the group by designing a survey to gather audience insights, developing ideas for events and workshops, and having fundraising events to support future activities. Overall, this work provides value by helping Krescendo build a more consistent, strategic online presence and strengthen community engagement thought events for members.
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